Social Media & Digital Marketing Strategist
POSITION SUMMARY
The Social Media & Digital Marketing Strategist is responsible for developing, executing, and managing all aspects of social media for the University. This includes implementing strategies that align with the University’s mission to expand its visibility and enhance its reputation online.
With a focus on amplification of digital content, the Social Media & Digital Marketing Strategist will also coordinate with the Media Relations Team for the planning, content implementation (digital mail merge), distribution and reporting of student achievement announcements, which is sent through email and social media.
PRIMARY RESPONSBILITIES:
- Develop, execute, and manage a Strategic Social Media Plan of Action that aligns with the University’s mission to expand its visibility, enhance its reputation online and promotes enrollment through innovative use of social media platforms.
- Execute social media marketing strategies and campaigns to communicate key themes and messages for all academic and workforce programs, marketing programs, partner engagements, fundraising campaigns and community building efforts.
- Serve as lead Social Media Administrator for all designated campus social media reps (see SUSLA Social Media Best Practices)
- Manage, engage, and create content for the University's social media platforms including, but not limited to, Facebook, Twitter, YouTube, LinkedIn, Pinterest, SnapChat, Instagram, and TikTok.
- Work with the Office of the Chancellor to create and communicate timely messages on behalf of the Chancellor for posting on all University social media sites to student, faculty, constituents, and the public as designated by the Chancellor.
- Maintains social media calendar and managers day-to-day social media posts and activities.
- Monitors trends, recommends new social media strategies, tools, sites, and applications to ensure content is relevant, timely and grows fan base while increasing engagement.
- Works collaboratively with other departments and divisions to provide strategic social media counsel to internal stakeholders (e.g., senior-level administrators, directors, managers, deans, faculty, staff, students, and alumni) to extend SUSLA’s reach and audience.
- Works closely with web team, staff, and senior leadership to ensure website functionality as it relates to social media.
- Identify and report reputational threats and inappropriate conversations by flagging negative feedback, criticism of the university and/or other emerging issues.
- Maintain social media dashboard and corresponding reporting; track metrics and analyze efficacy of campaigns in an effort to maximize reach and results.
- Monitor effective best practices for measuring the impact of social media campaigns.
- Supports all other campus and marketing initiatives as needed.
- Host on campus/virtual professional development and social media awareness workshops for faculty, staff, and students.
- Prioritize and schedule posts for shared central accounts across various departments and units.
- Advise administrative units and colleges on how to create a social media strategy in-line with the University's standards and policies.
- Assist with the management of the Social Media Ambassadors by assigning projects to students as well as coverage for stories and events; developing, curating and filtering content; and coordinating monthly meetings and training sessions as well as working with the Digital Content Manager to organize volunteers for events and other activities utilizing the main brand social media accounts.
- Create social media campaigns and integrate social media recruitment into existing events (e.g., Commencement and Welcome Week.)
- Ensure that all social media postings meet established University standards of appearance, content, and style.
REQUIRED EDUCATION AND EXPERIENCE:
- Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related fields
- Minimum of two (2) years of progressive digital communications, online marketing, and/or social media experience
- Experience managing social media channels such as Facebook, Twitter, Instagram, SnapChat, and LinkedIn.
- Knowledge of, or experience in, SEO, pay-per-click and Google Analytics
- Ability to think critically and analytically, understanding the synergies between PR and social media and how to integrate accordingly.
- Knowledge and understanding of social media platforms and strategies to drive engagement and grow/increase presence across multiple platforms.
- Proficient in posting content and graphics on social media platforms.
- Proficient in promotional writing and content editing demonstrating attention to audience.
- Well-versed with computer applications for creating organic social media content including photo and video editing.
- Exercises sound judgement consistently; manages the University’s reputation online responsibly.
- Must be organized, self-directed, able to work in a fast-paced environment, and willing to work during non-standard business hours.
- Ability to establish and maintain effective and harmonious work relations with faculty, staff, and students and the public, and with people from culturally diverse backgrounds,
- Driver’s license
- Travel is required (events, functions, etc.)
PREFERRED QUALIFICATIONS:
- Four (4) plus years direct experience creating, executing, and managing social media campaigns and/or strategic marketing in an education or institution of higher education setting.
- Able to create visuals using a handheld camera, and edit with graphic design applications or software like Photoshop, Canva, CapCut, etc.
- Excellent verbal and written communication skills
- Proactive and self-sufficient with the ability to manage up and across
- A non-judgmental attitude
- Computer proficiency
- Excellent planning and organizational skills (ability to meet deadlines)
- Initiative and leadership qualities, with the ability to relate to young people.
- Able to build relationships with academic partners.
- Strong attention to detail, adept in creative problem-solving, and resourceful
TYPE: Full-time
COMPENSATION: Commensurate with experience.
APPLICATION DEADLINE: Review of applications begins April 15th, 2025 and continues until position is filled.
- The application can be filled out online at SUSLA's Application for Employment
- Please attach cover letter, resume, transcript(s), and three references to application.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the duties.
Reasonable accommodations may be made to enable individuals with disabilities to perform the duties.
Criminal background check and reference verification is required.
91pro视频 at Shreveport, an institution within the 91pro视频 and A & M System, seeks to provide quality education for its students, while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides developmental and continuing education, and seeks partnerships with business and industry.
Title IX is a federal law that prohibits discrimination on the basis of sex in any federally funded education program or activity. Title IX prohibits use of federal money to support sex discrimination in education programs and provides individuals protection against such practices.
In compliance with federal law and USDOE federal guidance, including provisions of Title VII of the Civil Rights Act of 1964 (Title VII), Title IX of the Education Amendments of 1972 (Title IX), Section 503 and 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act (ADA) of 1990, the ADA Amendments Act of 2008, the Age Discrimination in Employment Act of 1967 (ADEA), Executive Order 11246, Executive Order 13988, the Vietnam Era Veterans Readjustment Assistance Act of 1974 as mended by the Jobs for Veterans Act, the Uniformed Services Employment and Reemployment Rights Act, as amended, and the Genetic Information Nondiscrimination Act of 2008, an institution of the 91pro视频 System shall not discriminate against individuals on the basis of their race, sex, sexual orientation, gender identity, gender expression, religion, color, nation or ethnic origin, age, disability, military service, covered veteran’s status, or genetic information in its administration of education policies, programs, or activities; admission policies; scholarship and loan programs; athletic or other institution-administered programs; or employment.
As part of their commitment to maintaining a community free of discrimination, and in compliance with Title IX’s mandate, institutions of the 91pro视频 System shall address allegations of power-based violence and sexual misconduct, including sexual harassment and sexual assault, in a timely and effective manner. Further, institutions of the 91pro视频 System will provide resources as needed for affected persons (Reporters, Complainants, Respondents, and third parties within the institution’s community) and will not tolerate retaliation against any person who reports or participates in the investigation of alleged power-based violence or sex/gender discrimination.
In accordance with the requirement of Title II of the Americans with Disabilities Act of 1990 and its Amending Act of 2008 (collectively “ADA”), the 91pro视频 System (System) will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities. The System does not discriminate on the basis of disability in its hiring or employment practices and complies with all regulations promulgated by the U.S. Equal Employment Opportunity Commission under Title I of the ADA. The System will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities so they can participate equally in the System’s programs, services, and activities, including qualified sign language interpreters, assistive listening devices, documents in Braille, and other ways of making communications accessible to people who have speech, hearing, or vision impairments. The System will make reasonable modifications to policies, procedures, and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities. Anyone who requires an auxiliary aid or service for effective communication, or a modification of policies or procedures to participate in a program, service, or activity of the System, should contact the ADA Coordinator. The ADA does not require the System to take any action that would fundamentally alter the natures of its programs or services or impose an undue financial or administrative burden. Complaints that a program, service, or activity of the System is not accessible to persons with disabilities should be directed to the ADA Coordinator.